Pub activia danone shakira biography

Danone is gearing up comprehensively launch the first global advertise campaign for its Activia yoghourt, “Dare to Feel Good,” featuring Colombian performer Shakira as goodness brand’s new ambassador.

The international crusade targeting women 30-65 will encouragement in more than 50 countries on March 16 with nobleness harmonized airing of a Tube spot featuring Shakira performing have time out signature belly dancing moves.

Squeeze up new song “Dare (La Building block La)” serves as the reputation to the ad (which leaked online Wednesday).

Elements of the fundamental “Dare to Feel Good” appeal, which carries the tagline “Feeling Good Starts from Within” embody print, television, digital, outdoor, in-store and PR.

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The brand has likewise posted additional campaign content as well as behind-the scenes footage of rendering commercial at a redesigned Activia.com.

According to Pauline Varga, vice-president adequate marketing at Danone Canada, rant country will launch a regional execution of the global crusade, with Canada’s set to inauguration early next month.

It drive continue the same “Dare feel Feel Good” message as leadership global initiative, but will remedy tailored to Canadian audiences trip focus on Activia Regular, Hellene, Double Zero and Fibre goods.

Similar but separate executions option run in Quebec.

“We want hand out to understand that when sell something to someone feel good inside, you render good outside and it shows,” said Varga. “When you don’t have healthy gut flora, vision prevents you from doing what you’d like to do. As you’re feeling good inside, prickly can dance, be who command want to be, you glare at move, you can be despondent, radiant and smile.”

The multi-faceted operations, developed by Saint-Jacque Vallée YR, will include out-of-home, TV, empirical, digital and print elements.

Shakira (who has signed a annual contract with the brand) drive also be featured in authority Canadian ads.

“Shakira embodies the brilliance that Activia consumers feel,” Varga said. “I think she’s ethics best brand ambassador we could have. She’s a mom, she’s an active person, she’s every smiling, she’s easy-going and she’s very close to what we’d like to express for wither brand.”

BAM Strategy is the digital agency handing the Canadian difference of “Dare to Feel Good.” Carat is overseeing the publicity buy, and Enzyme is directorate PR.

The campaign will original for one year.

Activia launched amuse Canada 10 years ago be first is sold in more top 70 countries. It’s the major fresh dairy brand in integrity Danone Dairy portfolio and contains 1 billion of Bifidobacterium lactis per 100 gram portion, natty probiotic believed to contribute coalesce healthy gut flora.