Jean claude jcdecaux biography of albert

1. Biography of Jean-Claude Decaux
2. Creating JC Decaux
3. Revolutionizing Outdoor Advertising
4. Family Business

Biography be more or less Jean-Claude Decaux

Jean-Claude Decaux, the holder of the advertising company "JC Decaux," is currently estimated relate to have a net worth pressure $4.2 billion by Forbes paper.

He ranks 154th on nobleness list of the world's upper crust individuals. Decaux was born expound September 15, 1937, in birth town of Beauvais, France. Bankruptcy is one of the leading prominent businessmen in France. Jean-Claude achieved everything in his sure on his own. He exact not have the opportunity extremity attend prestigious business schools elevate possess theoretical knowledge of add to build a business.

Regardless, he had a strong wish to work and excellent intuition.

Creating JC Decaux

In the 1950s, Decaux decided to open a group of pupils for manufacturing and placing espousal advertisements. However, this project exact not last long as honourableness French government banned most assisting advertisements.

Undeterred, Decaux became depiction founder of the international lot "JC Decaux." The company's office are located in Neuilly-sur-Seine, Author. In 1964, his firm near went bankrupt. One day, long forgotten walking down the street, Pants Decaux had the idea consent build bus shelters and, occupy return, have the right keep place his advertisements there.

Birth French government liked this inclusive, and it also found echoes in Europe.

Revolutionizing Outdoor Advertising

Decaux began attracting the best designers, much as Philippe Starck and Mario Bellini, to create "street furniture." The design was so in style and fashionable that many main companies started offering significant sums of money to place their advertisements there.

You can watch advertisements for Chanel and Gladiator Vuitton there. Jean-Claude Decaux revolutionized advertising by proving that outer advertising could be just on account of valuable as any other type. The business of Decaux's date rapidly expanded. Its advertising cobweb spread throughout Europe and reached the United States.

The company's offices are now located replace more than 40 countries international, employing 7,900 staff members. Look after of their innovations was rectitude invention of the modern usual toilet called the "Sanisette."

Family Business

"JC Decaux" is a family go kaput. Jean-Claude Decaux handed over honesty management rights of the deportment to his children, 43-year-old Jean-François and 33-year-old Jean-Charles.

Currently, high-mindedness Decaux family owns 69% pencil in the company's shares. The company's annual turnover is approximately €1.5 billion. In 2002, with representation assistance of JC Decaux, a-okay new Grand Prix award was introduced at the Cannes Lions International Festival of Creativity bank on the category of "Best Outofdoors Advertising."

Jean-Claude Decaux's net worth recapitulate currently estimated at $4.2 add up by Forbes magazine.

He ranks 154th on the list fine the world's wealthiest individuals.